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More Info at Our Main Site Guiding Rights 
GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms. $24.95 hard cover; $14.95 paperback "This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around." Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law ORDER BOOK HERE"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles." Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA ORDER BOOK HERELogin
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Re: Trademark Search and Clearance
by
Lauri
Prof. Partridge, I agree with you when you say that sometimes searching and clearance of trademarks is considered a low level function. However, what people do not realize is that this is a very important step for example when considering filing a trademark application for registration in order to avoid future disputes/ actions filed by third parties whose rights may be affected.
Even though, when doing searching and clearance, in my opinion there is no 100% guarantee that our client’s trademark application will not be subject of an opposition procedure, this step will give us, counsels; a wider view to see what we are facing or the possible future disputes which could arise in the event there are similar third parties trademarks in the market.
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 Mark VB Partridge 
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