Today is the first day of the class I most enjoy teaching in Law School - Trademark Transactions" - a course on the transactional side of trademark law. The course was originally created to focus on transactions involving trademarks - licenses, assignments, consent agreements, etc. Over time, as trademarks have evolved into increasingly valuable business assets, I've expanded to the focus of the course to deal with all aspects of managing trademarks as a business asset. The course covers all aspects of trademarks faced in Corporate Trademark Practice as seen during nearly 30 years of helping in-house counsel with knotty issues involving trademarks. My theory is that corporate trademark counsel deal with much more than clearance, registration and litigation. The management of trademark assets implicates a wide range of issues that are outside the scope of traditional trademark law. Some examples include taxation, bankruptcy, security interests, insurance, valuation, Sarbanes-Oxley, strategic planning and many others. Trademark counsel may not be the master of all of these issues, but she should know enough to recognize and advise on the issues when they arise. We will be exploring these issues in class and sharing ideas here as the weeks proceed. We welcome your comments.