The billion dollar cookie is a story about the importance of
brands. Why would anyone pay a billion dollars for a
cookie?
Join me on a trip to New York to learn why.
It's Tuesday morning, June 6, 1989. Picture yourself in a law
firm conference room overlooking Manhattan. You are Henry
Kravis, the leader of the investment firm KKR, which recently captured
massive public attention by completing a leveraged buyout of R.J.R.
Nabisco, for $25 billion.
You are in New York for the sale of the Nabisco European cookie, cracker and peanut business.
You're standing in that conference room ... more »
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More Info at Our Main Site Guiding Rights 
GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms. $24.95 hard cover; $14.95 paperback "This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around." Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law ORDER BOOK HERE"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles." Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA ORDER BOOK HERELogin
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Monday, July 30
Protecting Your Brand: The Billion Dollar Cookie - The Guiding Rights Newsletter 1:3
by
Mark VB Partridge
on Mon 30 Jul 2007 10:00 AM CDT
Monday, July 9
The National Speakers Association Convention - Trademark Registration for Speakers
by
Mark VB Partridge
on Mon 09 Jul 2007 08:30 AM CDT
I arrived in San Diego for the National Speakers Association Convention mid-day on Sunday. At the registration desk I met up with fellow NSA Illinois member Dr. Michael Mercer, an expert on pre-employment testing. The author of numerous books and two blogs, Dr. Mercer has established himself as the go-to expert on pre-employment testing for the HR industry. Learn more about his work and subscribe to his free newsletter at www.pre-employmenttests.com.
Dr. Mercer and I discussed a wide range of topics including trademark registration for speakers. With the help of a live wireless internet connection, I took ... more » Sunday, July 8
National Speakers Association Convention Starts July 9
by
Mark VB Partridge
on Sun 08 Jul 2007 07:40 AM CDT
I will be leaving today for San Diego to attend the National Speakers Association Annual Convention. I attended my first local chapter meeting of NSA five years ago at the invitation of my friend and former neighbor Cyndi Maxey
when she began her term as chapter president. I found it an
inspiring group, both for development as a practicing lawyer and for
developing as a speaker. I've stayed active since. In fact,
I have been elected president of the Illinois chapter, taking the helm
at the start of this month. I'll report more about the convention
as the week ... more »
Thursday, July 5
Four Hour Work Week Faces Infringement Problems
by
Mark VB Partridge
on Thu 05 Jul 2007 10:00 AM CDT
For those of you who want to change your life or simply dream about
doing so, I recommend you check out the new best seller "The Four Hour
Work Week" by Tim Ferris. Learn more about it at his site here.
His latest blog entry shows that even people who only work four hours a week face infringement problems. He writes: It has also come to my attention that a number of individuals are
using the 4HWW content and trademarks to sell derivative products,
primarily online (even linking from my forums!). This includes using
the 4HWW trademarks in GoogleAdwords ... more »
Thursday, June 28
Domain Name Parking A Growing Industry
by
Mark VB Partridge
on Thu 28 Jun 2007 10:00 AM CDT
Domain name parking is a rampant trend, attracting a wide range of entrepreneurs and media attention, as demonstrated by this story in the New York Times: "More than just squatting (on domain names," by Louise Story.
more » Friday, June 22
Small Firms May Survive After All
by
Mark VB Partridge
on Fri 22 Jun 2007 09:57 AM CDT
Sun Microsystems GC Mike Dillon has a blog called "The Legal Thing: Notes from a General Counsel." A recent post gives hope to attorneys in small specialized firms. Mr. Dillion notes how the law firm's role as an aggregator of legal talent has decreased in importance with the growth of effective Internet communication. His interesting post "The Way of the Mastodon" says, in part:
"Let me begin by asking - what is the function of the law firm? My view is that law firms serve primarily as aggregators of specialized legal expertise. . . . this ... more » Thursday, June 21
ABC Retreats on "Sam I Am" after Dr. Seuss Objects
by
Mark VB Partridge
on Thu 21 Jun 2007 10:00 AM CDT
Friday, June 15
Intellectual Property Trials Disappear
by
Mark VB Partridge
on Fri 15 Jun 2007 10:00 AM CDT
During final preparation for my Illinois State Bar Association program on "ADR in IP" I checked recent federal court statistics on trials for IP cases. I was amazed.
We've all heard about the declining number of federal court trials overall. For the period ending September 30, 2006, the percent of cases terminated during or after trial was down to 1.3%. The figures on IP cases is even more astounding. For the same period the number of IP cases terminated during or after trial were: 16 Trademark 23 Copyright 71 Patent For the entire federal system! Where have all the trials ... more » Thursday, June 14
"Disinfectable" Is Generic
by
Mark VB Partridge
on Thu 14 Jun 2007 10:00 AM CDT
Wouldn't life be different if your clients started with a protectable mark?
A recent case decided by the 9th Circuit is a good example. Rudolph International Inc. v. Realys, Inc., 82 U.S.P.Q.2d 1375 (9th Cir. 2007). The plaintiff started using the term "disinfectable" for nail files in April 2001. The term was used as a descriptor with established brand names such as SOFT TOUCH, LES MIRAGES and QUADMETRICS. The company's founder advocated industry use of the term to replace "sanitizable." An application for trademark registration was rejected the Trademark Office. These facts notwithstanding, the plaintiff brought suit against use ... more » Wednesday, June 13
PepsiCo Loses Blue Storm Ruling in China
by
Mark VB Partridge
on Wed 13 Jun 2007 10:00 AM CDT
Forbes.com reports on "Mosquito v. Pepsico." A high court in China ruled against Pepsico in favor of a local beer company over the use of BLUE STORM. Read more at forbes.com.
more » Tuesday, June 12
ADR in IP: Is there a better way?
by
Mark VB Partridge
on Tue 12 Jun 2007 10:00 AM CDT
The AIPLA Economic Survey reports that the average cost for patent litigation
disputes is over $5,000,000.00 where the amount in controversy exceeds $25 million. This begs the
question: "Is there a better way?"
I will be speaking at a Illinois State Bar Association CLE program on June 14 in Chicago and on June 28 in Bloomington. My topic, "Alternative Dispute Resolution in Intellectual Property Disputes." My thesis: ADR, especially mediation, is an effective tool for IP disputes that can achieve better results, quicker, at a lower cost, than traditional litigation. The title of my talk is "ADR in IP: Is there a better way?" ... more » Monday, June 11
Vistage Group In Dallas Hosts Chicago Trademark Attorney Mark Partridge
by
Mark VB Partridge
on Mon 11 Jun 2007 01:00 PM CDT
Last week, I spoke to a Vistage Group in Dallas on "Intellectual Property is Your Greatest Asset: Protect It, Use It, or Lose It." The Group is chaired by Linda Swindling, a former attorney who now helps businesses achieve success in negotiations.
Vistage is the world's largest CEO membership organization. I'm a member of a Chicago group and a resource speaker for the organization. The attendees at the meeting receives a workbook on "The Guiding Rights Process," a multi-step system I use to help business leaders protect their intellectual capital without losing their shirt. To receive a free copy ... more » Friday, June 8
TTAB Default Does Not Bar Federal Civil Action
by
Mark VB Partridge
on Fri 08 Jun 2007 10:00 AM CDT
Default judgment entered against plaintiff in trademark cancellation proceeding does not bar plaintiff from bringing civil action in federal court, says New York court in Santos v. Hecht, 82 U.S.P.Q.2d 1542 (E.D.N.Y. 2006).
more » Thursday, June 7
YBOR GOLD "Primarily Geographically Deceptively Misdescriptive"
by
Mark VB Partridge
on Thu 07 Jun 2007 10:00 AM CDT
YBOR GOLD for cigars is not entitled to registration as a trademark for cigars that do not come from the Ybor neighborhood of Tampa, Florida because the proposed mark would be "primarily geographically deceptively misdescriptive." See In re South Park Cigar Inc., 82 U.S.P.Q.2d 1507 (T.T.A.B. 2007)
more » Wednesday, June 6
Noninfringement Opinion Leads to Disqualification
by
Mark VB Partridge
on Wed 06 Jun 2007 10:00 AM CDT
A law firm providing a patent infringement defendant with a noninfringement opinion may be disqualified from serving as trial counsel due to potential conflict of interest and impeachment of counsel credibility, rules Texas court in Crossroads Systems Inc. v. Dot Hill Systems Corp., 82 U.S.P.Q.2d 1517 (W.D.Texas 2006).
More about IP CLE at www.GuidingRights.com. more » |
 Mark VB Partridge 
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