The billion dollar cookie is a story about the importance of brands.  Why would anyone pay a billion dollars for a cookie? 

Join me on a trip to New York to learn why.

It's Tuesday morning, June 6, 1989.  Picture yourself in a law firm conference room overlooking Manhattan.  You are Henry Kravis, the leader of the investment firm KKR, which recently captured massive public attention by completing a leveraged buyout of R.J.R. Nabisco, for $25 billion. 

You are in New York for the sale of the Nabisco European cookie, cracker and peanut business.

You're standing in that conference room ...   more »