The billion dollar cookie is a story about the importance of
brands. Why would anyone pay a billion dollars for a
cookie?
Join me on a trip to New York to learn why.
It's Tuesday morning, June 6, 1989. Picture yourself in a law
firm conference room overlooking Manhattan. You are Henry
Kravis, the leader of the investment firm KKR, which recently captured
massive public attention by completing a leveraged buyout of R.J.R.
Nabisco, for $25 billion.
You are in New York for the sale of the Nabisco European cookie, cracker and peanut business.
You're standing in that conference room ... more »
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More Info at Our Main Site Guiding Rights 
GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms. $24.95 hard cover; $14.95 paperback "This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around." Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law ORDER BOOK HERE"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles." Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA ORDER BOOK HERELogin
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Monday, July 30
Protecting Your Brand: The Billion Dollar Cookie - The Guiding Rights Newsletter 1:3
by
Mark VB Partridge
on Mon 30 Jul 2007 10:00 AM CDT
Monday, July 9
The National Speakers Association Convention - Trademark Registration for Speakers
by
Mark VB Partridge
on Mon 09 Jul 2007 08:30 AM CDT
I arrived in San Diego for the National Speakers Association Convention mid-day on Sunday. At the registration desk I met up with fellow NSA Illinois member Dr. Michael Mercer, an expert on pre-employment testing. The author of numerous books and two blogs, Dr. Mercer has established himself as the go-to expert on pre-employment testing for the HR industry. Learn more about his work and subscribe to his free newsletter at www.pre-employmenttests.com.
Dr. Mercer and I discussed a wide range of topics including trademark registration for speakers. With the help of a live wireless internet connection, I took ... more » Sunday, July 8
National Speakers Association Convention Starts July 9
by
Mark VB Partridge
on Sun 08 Jul 2007 07:40 AM CDT
I will be leaving today for San Diego to attend the National Speakers Association Annual Convention. I attended my first local chapter meeting of NSA five years ago at the invitation of my friend and former neighbor Cyndi Maxey
when she began her term as chapter president. I found it an
inspiring group, both for development as a practicing lawyer and for
developing as a speaker. I've stayed active since. In fact,
I have been elected president of the Illinois chapter, taking the helm
at the start of this month. I'll report more about the convention
as the week ... more »
Thursday, July 5
Four Hour Work Week Faces Infringement Problems
by
Mark VB Partridge
on Thu 05 Jul 2007 10:00 AM CDT
For those of you who want to change your life or simply dream about
doing so, I recommend you check out the new best seller "The Four Hour
Work Week" by Tim Ferris. Learn more about it at his site here.
His latest blog entry shows that even people who only work four hours a week face infringement problems. He writes: It has also come to my attention that a number of individuals are
using the 4HWW content and trademarks to sell derivative products,
primarily online (even linking from my forums!). This includes using
the 4HWW trademarks in GoogleAdwords ... more »
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 Mark VB Partridge 
CONTACT INFORMATION Mark V.B. Partridge
Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
311 S. Wacker Drive Suite 5000
Chicago, Illinois 60606
312-554-8000
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