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GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms.

$24.95 hard cover; $14.95 paperback
ISBN: 0-595-65957-8

"This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around."

Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law
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"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles."

Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA
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Tuesday, August 22

IP is your greatest asset: find out what you don't know

by Mark VB Partridge on Tue 22 Aug 2006 09:00 AM CDT

CEOs and business owners can no longer treat IP strategy as a delegated and ignored administrative task. Multiplying examples of the importance and value of IP requires attention at the highest levels of the business enterprise. Recent studies report that IP accounts for 80% or more of the over all value of business enterprises.

In my practice, I find that many businesses have no inventory of the IP assets, no plan for protection and exploitation, no strategy - yet they invest heavily in the creation of strategic business plans, sale plans, financial audits, and the like. This oversight is akin ... more »

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