Savvy business owners know that intellectual property is a company's greatest asset. The challenge is how to maximize both asset value and ROI.
As companies increase reliance on the Internet as a marketing medium, cybersquatting becomes a growing drain on revenue. The ACPA and ICANN UDRP are useful tools to combat the problem. These tools can be sharpened and made more effective through a sound trademark registration strategy.
A company that relies on common law trademark rights faces increased expense in proving rights and challenging cybersquatting. Many companies recognize the advantage of owning trademark registrations in their home market and ... more »
