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Guiding Rights
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GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms.
$24.95 hard cover; $14.95 paperback ISBN: 0-595-65957-8
"This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around."
Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law
ORDER BOOK HERE
"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles."
Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA
ORDER BOOK HERE
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Wednesday, September 29

Litigation Tips: Motion for More Definite Statement
by
Mark VB Partridge
on Wed 29 Sep 2004 04:08 PM EST
A motion for a more definite statement is available under Rule 12(e) of the Federal Rules of Civil Procedure.
Such motions may be a useful and necessary response to unintelligible pleadings. However, their use as a tactic to challenge pleadings generally is unlikely to be effective. See e.g., Moore v. Fidelity Financial Services, Inc., 869 F.Supp. 557 (N.D.Ill. 1994)(denying motion).
As explained in Moore, Rule 12(e) motions are generally disfavored. They are not to be used as substitutes for discovery. Notice pleading is all that is required in federal court. Precise contentions can be determined through discovery.
... more »
Tuesday, September 28

Free: New Article on ICANN UDRP
by
Mark VB Partridge
on Tue 28 Sep 2004 09:18 PM EST
"ICANN UDRP: Background, Status, Hot Topics," the paper I distributed last week at the "Untagling the Web" program at DePaul Law School, is available here upon request.
Post your request in a comment below with your address or email, or send private email to mpartridge@pattishall.com.
We will not distributed your contact information to third parties and will only use it to exchange the information you request on this site.
. more »

Random Thoughts from the IPLAC Conference: Untangling the Web
by
Mark VB Partridge
on Tue 28 Sep 2004 08:47 PM EST
1. Traffic aggregation: the hot issue. Cybersqutting: yesterday's news?
2. 1.5 million: the approximate number of registered trademarks in the U.S.
3. 64.5 million: the approximate number of registered domain names.
4. 13,000: the approximate number of domain names addressed in reported UDRP cases since 2000.
5. New gTLDs under consideration: .asia, .cat, .jobs, .mail, .mobi, .post, .tel, .travel, .xxx.
6. $100,000: the approximate annual cost of worldwide domain name registration in all ccTLD variations.
more »
Saturday, September 25

ICANN UDRP: Six Tips for Advocacy
by
Mark VB Partridge
on Sat 25 Sep 2004 03:06 PM EST
As an ICANN UDRP Panelist with over 100 reported decisions for WIPO and NAF, I have read many submissions over the past five years, some very good, many bad.
I recently spoke on UDRP advocacy at seminar hosted by DePaul Law School and the Intellectual Property Law Association of Chicago, and offered six tips:
1. The Complaint (or Answer) should be a brief. This is your only chance to argue your position. Treat it like a memorandum in support of a motion for preliminary injunction or summary judgment by presenting your case as an advocate. Mere notice pleading allowed in ... more »
Monday, September 20

Creative Commons License Used for Sampling CD
by
Mark VB Partridge
on Mon 20 Sep 2004 12:13 PM EST
Ethan Smith reports on a unique CD project in his article "This Compilation CD Is Meant to be Copied and Shared" in the September 20, 2004 issue of The Wall Street Journal.
Highlights from the article:
-The music industry has sued 4,679 alleged digital pirates to stem online file swapping.
-Next month, Wired Magazine is issuing a CD designed for file sharing called "The Wired CD: Rip. Sample. Mash. Share" featuring 16 prominent artists, including Beastie Boys, David Byrne and Gilberto Gil.
-The free CD is distributed under the Creative Commons license developed by Stanford Law School Professor Lawrence Lessig.... more »
Friday, September 17

Everything You Need to Know about Trademark Law
by
Mark VB Partridge
on Fri 17 Sep 2004 06:01 AM EST
In our trademark course, we struggle to cut to the core of trademark law, to find the essence, to reveal the fundamental principles on which all rests.
We come down to these two statements:
Rights = use + distinctiveness
Infringement = prior rights + likelihood of confusion
That is all you need to know. Everything else is a footnote.
more »
Tuesday, September 14

Fox Recovers billorielly.com in ICANN UDRP Action
by
Mark VB Partridge
on Tue 14 Sep 2004 09:39 AM EST
UPDATE: For the past two years, this post has been the most popular on our site, no doubt due to the appeal of Bill O'Reilly. If you're looking for Mr. O'Reilly, welcome to something unexpected. Visit our main site www.GuidingRights.com for more information and free resources. Browse around for our other postings. Buy a copy of our book: Guiding Rights. Enjoy.
Fox News Network was awarded the domain name www.billorielly.com based on the promotion of its news host Bill O'Reilly in Fox News Network LLC v. Bill Orielly, Case No. D2004-0464 (WIPO, September 5, 2004). Please note: the difference in "rielly" and "reilly" is not a typo but found in the original.
Friday, September 10

Fair Use: Component Product's Mark
by
Mark VB Partridge
on Fri 10 Sep 2004 12:01 PM EST
The manufacturer of a composite product using another's product as a component may use the component product's mark to truthfully disclose the use of the component without seeking permission or creating an infringement. Thus, Sally Sherman, a marketer of tuna salad, could state on containers: "Made With Bumble Bee Tuna." Bumble Bee Seafoods LLC v. UFS Industries Inc., 71 U.S.P.Q.2d 1684 (S.D.N.Y. 2004).
Following well-settled principles, the court cites and quotes from a treatise by my partners, Pattishall, Hilliard & Welch, Trademarks and Unfair Competition 7.06[1] (2d Ed. 2003), stating: "In permitted use decisions, the courts emphasize truthful disclosure. . . ... more »

Your Trademark Sucks.com
by
Mark VB Partridge
on Fri 10 Sep 2004 07:52 AM EST
Recent attention to the Eighth Circuit decision in Coca-Cola v. Purdy brings to mind the class of sometimes difficult cases involving the use of another's trademark as a domain name for criticism.
An ICANN UDRP decision, Full Sail Inc. v. Ryan Spevack, Case No. D2003-0502 (WIPO October 3, 2003), by Mark VB Partridge, presiding panelist, with Frederick M. Abbott and G. Gervaise Davis III, included a review and analysis of the "your trademark sucks.com" cases that remains a useful reference worthy (I hope) of the lengthy quote below.
In relevant part, that decision states:
It seems that five different rationales have been expressed for finding that the domain name with ... more »
Thursday, September 9

Advice for Young Filmmakers: Clearing Rights for a Film
by
Mark VB Partridge
on Thu 09 Sep 2004 03:56 PM EST
One of the pleasures of working in the IP field is the chance to deal with artists of all types hoping for a big break. Today, much artistic attention is directed to filmmaking, which has become the dominant commerical outlet of a generation of creative artists (perhaps only now being replaced by the creative freedom taking place on the Internet).
The legal issues confronting aspiring filmmakers are daunting, particularly the clearance of rights. Good legal help is expensive, often prohibitively so, but litigation arising from the failure to do things right in the first instance can be even more expensive and can destroy ... more »
Tuesday, September 7

Counterclaim for Defamation Dismissed Due to Litigation Privilege
by
Mark VB Partridge
on Tue 07 Sep 2004 06:58 PM EDT
Public statements by plaintiffs in the heat of litigation can become fodder for counterclaims as defendants seek leverage. The litigation privilege can be an early way out.
NSB Technologies sued Specialty Direct Marketing for copyright infringement based on a breached royalty agreement for the use of computer software. During the case, NSB made allegedly defamatory statements about SDM, giving rise to a counterclaim. Judge Keys of the Northern District of Illinois dismissed the counterclaim, finding that federal common law recognizes a litigation privilege barring such claims stemming from statements that are related to judicial proceedings.
NSB Technologies v. Specialty Direct Marketing, ... more »
1 Attachments

Porsche Loses Bid to Recover Porschebuy.com in ICANN UDRP Action
by
Mark VB Partridge
on Tue 07 Sep 2004 09:54 AM EDT
Del Fabbro Laurent registered and used the domain names www.porsche-buy.com and www.porschebuy.com to sell used Porsche cars. Porsche filed a UDRP complaint to recover the domain names. Dr. Ing.h.c.F.Porsche AG v. Del Fabbro Laurent, Case No. D2004-0481 (WIPO, August 20, 2004)
Panelist Michael Bernasconi concluded that the names were used in good faith and did not constitute a violation of the Policy.
On the issue of bona fide use, the panel stated:
To be bona fide, the offering must meet several requirements (see Philip Morris Incorporated v. Alex Tsypkin, WIPO Case No. D2002-0946; Oki Data Americas, Inc. v. ASD, ... more »
Saturday, September 4

Fifth Circuit: Dealer's Use of Manufacturer's Mark in Yellow Pages Not Infringing
by
Mark VB Partridge
on Sat 04 Sep 2004 03:06 PM EDT
House of Vacuums, an independent vacuum cleaner dealer sells and repairs KIRBY vacuum cleaners and featured the brand in Yellow Pages advertisements. Scott Fetzer Co., the brand owner, sued.
The Fifth Circuit found no infringement due in part to the failure of the plaintiff's flawed survey evidence. Scott Fetzer Co. v. House of Vacuums Inc., Case No. 03-51118 (5th Cir., August 12, 04).
According to the case, a dealer is entitled to advertise that it sells or repairs a particular brand without creating a deceptive impression that its services are endorsed by the manufacturer. more »
Thursday, September 2

ICANN Evaluates Its gTLD Introductions
by
Mark VB Partridge
on Thu 02 Sep 2004 11:33 AM EDT
Concluding that "Launching a new gTLD is not for the faint of heart," ICANN provides a thorough evaluation of the introduction of the .aero, .biz, .coop, .info, .museum, .name, and .pro gTLDs:
Evaluation of the New gTLDs: Policy and Legal Issues, August 31, 2004
An executive summary of the 150 page report is available here. more »

Cybersquatting, Noncommercial Use and the First Amendment
by
Mark VB Partridge
on Thu 02 Sep 2004 10:49 AM EDT
Yesterday's decision: Coca-Cola Company v. Purdy, Case No. 02-2894 (8th Cir., Sept. 1, 2004), is important reading for persons confronting cybersquatting disputes. Here are some highlights.
On the first element of the claim, the court states:
"The Question under the ACPA is not whether the domain names which Purdy registered are likely to be confused with a plaintiff's domain name, but whether they are identical or confusingly similar to a plaintiff's mark. The inquiry under the ACPA is thus narrower than the traditional multifactor likelihood of confusion test for trademark infringement. The fact that confusion about a website's source ... more »
Wednesday, September 1

Eighth Circuit Applies ACPA to Anti-Abortion Cybersquatter
by
Mark VB Partridge
on Wed 01 Sep 2004 10:00 PM EDT
Bill Purdy of South Saint Paul, Minnesota, registered and used domain names such as mypepsi.org, drinkcoke.org and mymcdonalds.org to direct Internet users to an anti-abortion site depicting dismembered fetuses.
The Eighth Circuit has rejected Purdy's First Amendment defense, finding him in violation of the Anti-Cybersquatting Consumer Protection Act.
See story by Declan McCullagh for CNET News.com: "Anti-Abortion Cybersquatter Loses Appeal."
more »
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Mark VB Partridge
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CONTACT INFORMATION
Mark V.B. Partridge
Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
311 S. Wacker Drive Suite 5000
Chicago, Illinois 60606
312-554-8000
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