An article by Christina Passariello in the Wall Street Journal today entitled "Luxury-Goods Firms Hunt Copycats as Web Market Expands" discusses the hugh problem of trademark counterfeiting in the luxury goods market. Some highlights:

Counterfeits are estimated to cost the luxury watch industry about $600 million a year in lost revenue.

LVMH Moet Hennessy Louis Vuitton spent about $14.5 million last year to fight counterfeits.

Tiffany found that 73% of the Tiffany labeled items on eBay were counterfeit.

EBay's answer to a complaint filed June 21 in New York by Tiffany is due at the beginning of September.

See August 26, 2004, The Wall Street Journal, page D3.