Many years ago, Uzi Nissan innocently registered the name www.nissan.com for his computer business. All was fine until he added advertising links for cars. Nissan Motors was not amused, leading to a long running dispute.

The Ninth Circuit has the latest word here with noteworthy comments on dilution, commercial speech, and initial interest confusion. Nissan Motor Co. v. Nissan Computer Corporation, Case No. 02-57148 (9th Cir. August 6, 2004). 

At the start, did Uzi have the right to register his last name as a domain name? There is no real question about that: it was his last name. But is that ...   more »