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Guiding Rights
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GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms.
$24.95 hard cover; $14.95 paperback ISBN: 0-595-65957-8
"This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around."
Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law
ORDER BOOK HERE
"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles."
Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA
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Tuesday, August 31

Understanding Dilution
by
Mark VB Partridge
on Tue 31 Aug 2004 09:21 PM EDT
Much confusion remains about dilution after the Supreme Court's Mosley decision. Perhaps there's even more than before.
M. Scott Donahey's recent article in the John Marshall Review of Intellectual Property Law helps us understand:
"Distinctiveness" and "Famous" - Separate Requirements Under the Federal Trademark Dilution Act? more »

No Patent on Donald Trump Trademark?
by
Mark VB Partridge
on Tue 31 Aug 2004 11:30 AM EDT
The Preface of my book Guiding Rights: Trademarks, Copyright and the Internet opens with the following quote:
"They can't do that. We have a patent on the copyright in that trademark."
I use it as an example of the general confusion surrounding intellectual property rights, which I call "an increasingly regrettable situation" as these rights gain importance in our modern times.
Another example of this confusion is the following headline - No Patent on 'You're Fired' - posted today at www.thestate.com for Eric Dash's otherwise fine New York Times Article mentioned here yesterday.
Of course, "patents" do not protect words or ... more »
Monday, August 30

Trademark Office Says Donald Trump's YOU'RE FIRED Application Conflicts with YOU'RE HIRED Registration
by
Mark VB Partridge
on Mon 30 Aug 2004 06:30 PM EDT
Eric Dash reports for the New York Times that Donald Trump's application to register YOU'RE FIRED has received an initial refusal from the U.S. Trademark Office based on prior registration of YOU'RE HIRED for an educational board game. See "Fired Topped By Hired at the Trademark Office."
Do you suppose any of the participants fired on "The Apprentice" would be confused? more »
Saturday, August 28

IP Strategies that Increase Market Value and Improve the Bottom Line
by
Mark VB Partridge
on Sat 28 Aug 2004 04:38 PM EDT
Creating Value During Consulting Engagements: IP Questions That Increase Market Value and Improve the Bottom Line
Suppose you could increase the value of your services and distinguish yourself from your competitors without added cost. Would you be interested?
If you are a business consultant (financial, legal or otherwise) the answer is obvious.
This article suggests some ideas that may allow you to bring added value to your consulting engagements by exploring intellectual asset management issues with your clients.
Failure to consider these issues yields adverse business consequences, including unrealized value, unnecessary expense and legal risk.
Routine attention to intellectual asset management can ... more »

UDRP and the Names of Cities and Countries
by
Mark VB Partridge
on Sat 28 Aug 2004 10:48 AM EDT
Thanks to Patrick Jones at www.UDRPlaw.net for bringing to our attention his compilation of ICANN UDRP cases and related news involving city and country names.
See also his comment on previous posting about Mexico.com. more »
Friday, August 27

Spike Lee Recovers Name in ICANN UDRP Case
by
Mark VB Partridge
on Fri 27 Aug 2004 11:25 AM EDT
Film director Spike Lee was awarded the domain name www.spikelee.com in this UDRP decision by Panelist Edward Chaisson: Shelton J. Lee (a.k.a. Spike Lee) v. Mercedita Kyamko, Case No. D2004-0483 (WIPO August 17, 2004).
The defaulting respondent used the domain name to redirect Internet users to a "pornographic" website.
The SPIKE LEE name had been the subject of applications for U.S. trademark registration, but had never been registered as a trademark. Instead, the Panel recognized Spike Lee's common law rights in the name SPIKE LEE, stating that the name "has become famous and is unquestionably associated in the public's mind ... more »
Thursday, August 26

Can Fair Use Confuse?
by
Mark VB Partridge
on Thu 26 Aug 2004 03:55 PM EDT
The Pattishall, McAuliffe Newsletter, Summer 2004, features an article by Matthew A. Griffin entitled "Can Fair Use Confuse?" regarding the KP Permanent Make-Up case pending before the Supreme Court.
Prior Pattishall, McAuliffe Newsletters are available here. more »

Trademark Counterfeiting: Tiffany Challenges Fake Goods on Ebay
by
Mark VB Partridge
on Thu 26 Aug 2004 11:06 AM EDT
An article by Christina Passariello in the Wall Street Journal today entitled "Luxury-Goods Firms Hunt Copycats as Web Market Expands" discusses the hugh problem of trademark counterfeiting in the luxury goods market. Some highlights:
Counterfeits are estimated to cost the luxury watch industry about $600 million a year in lost revenue.
LVMH Moet Hennessy Louis Vuitton spent about $14.5 million last year to fight counterfeits.
Tiffany found that 73% of the Tiffany labeled items on eBay were counterfeit.
EBay's answer to a complaint filed June 21 in New York by Tiffany is due at the beginning of September.
See August 26, 2004, The ... more »
Wednesday, August 25

Ludlow Music Drops Claim Against JibJab's "This Land is Your Land" Parody
by
Mark VB Partridge
on Wed 25 Aug 2004 11:18 AM EDT
Evan Hansen's article "JibJab beats copyright rap" on CNET News.com reports that the alleged owner of the copyright in Woody Guthrie's song "This Land is Your Land" has dropped its claim against the popular JibJab parody. JibJab's attorneys at Electronic Frontier Foundation contend that the owner failed to renew the copyright registration allowing the song to fall into the public domain.
more »
Tuesday, August 24

The Fall 2004 Trademark Law Class Begins; Richard Posner's Comments on Fair Use
by
Mark VB Partridge
on Tue 24 Aug 2004 10:41 PM EDT
I'd like to welcome my students to the Fall 2004 John Marshall Law School LLM Trademark Law class. I look forward to sharing my Monday evenings for the next several months with you.
I've been teaching in the John Marshall LLM intellectual property program as an adjunct professor since the late 1980s. It's a privilege to be part of one of the best IP programs in the country. If you'd like to see what we plan to cover this Fall, see the syllabus at GuidingRights.com (student page)..
This year we have a great mix of students: practicing attorneys, advanced third year ... more »

ICANN UDRP and Contract Disputes
by
Mark VB Partridge
on Tue 24 Aug 2004 05:53 PM EDT
When domain name conflicts between manufacturers and distributors rest on contractual disputes over the use of the trademark owners' marks, ICANN UDRP panels have frequently denied relief.
See generally the cases cited and discussed in Western Holdings, LLC v. JPC Enterprise, LLC d/b/a Cutting Edge Fitness and d/b/a Strivectin SD Sales & Distribution, D2004-0426 (WIPO August 5, 2004) by Mark Partridge as sole panelist.
The decision summarizes other ICANN UDRP decisions involving contractual disputes. The Complainant tends to prevail if there is a clear contractual prohibition against the use of the mark as a domain name. But that is not typically so if the contractual prohibition ... more »
Thursday, August 19

Grokster: "Stinging Blow to Anti-Piracy Efforts"?
by
Mark VB Partridge
on Thu 19 Aug 2004 09:11 PM EDT
This article from Reuters reports on the decision issued today by the Ninth Circuit in the Grokster litigation: US Court Rejects Movie, Music Makers' Piracy Claims. Modern technology says: "Get on board or get out of the way." more »

More on Mexico.com
by
Mark VB Partridge
on Thu 19 Aug 2004 09:03 PM EDT
Further an earlier post, this article by Javad Heydary for eCommerce Times on the Mexico.com UDRP decision illustrates the conflicting views around the world over protection of geographic indications, perhaps the hot international trademark issue for the next decade. Domain Name Geography: Mexico Loses Fight over Mexico.com. more »

PATENTS.COM: Federal Circuit Opines on Trademark Significance of TLD's
by
Mark VB Partridge
on Thu 19 Aug 2004 03:12 PM EDT
The law firm of Oppedahl & Larson sought trademark registration of PATENTS.COM as a mark for services offered by the firm at its website www.patents.com.
The Federal Circuit affirmed the Examiner's refusal on the grounds that the mark as a whole was merely descriptive for "computer software for managing a database of records and for tracking the status of the records by means of the Internet." In re Oppedahl & Larson LLP, 71 U.S. P.Q.2d 1370 (Fed. Cir. 2004).
The Court holds that the PTO must evaluate the commerical impression of the mark as a whole, including the TLD indicator. Normally, ... more »

Trademarks and Free Speech
by
Mark VB Partridge
on Thu 19 Aug 2004 10:15 AM EDT
Rodney Weidemann with ITWeb in South Africa provides this article entitled "Helluva Case for Freedom of Speech" highlighting the conflict often present when trademarks are used to criticize the trademark owner.
more »
Wednesday, August 18

Seminar on Web Trademarks To Feature Speakers From Yahoo, Register.com, CCH and NAF
by
Mark VB Partridge
on Wed 18 Aug 2004 05:41 PM EDT
The Intellectual Property Law Association of Chicago and DePaul University College of Law are hosting an afternoon seminar entitled "Untangling the Web-Trademark And Domain Name Issues" on September 21, 2004.
Speakers include:
Steve Stolfi, CCH CORSEARCH
Michael Pollack, Register.com
Laura H. Covington, Yahoo! Inc.
Michael Palage
Florent Gevers, Gevers
Ryan Kaatz, National Arbitration Forum (NAF)
Mark V. B. Partridge, Pattishall McAuliffe Newbury Hilliard & Geraldson LLP
For more details see this announcement. more »
Tuesday, August 17

Nissan.com: Stay With Who You Are
by
Mark VB Partridge
on Tue 17 Aug 2004 11:58 PM EDT
Many years ago, Uzi Nissan innocently registered the name www.nissan.com for his computer business. All was fine until he added advertising links for cars. Nissan Motors was not amused, leading to a long running dispute.
The Ninth Circuit has the latest word here with noteworthy comments on dilution, commercial speech, and initial interest confusion. Nissan Motor Co. v. Nissan Computer Corporation, Case No. 02-57148 (9th Cir. August 6, 2004).
At the start, did Uzi have the right to register his last name as a domain name? There is no real question about that: it was his last name. But is that ... more »
Monday, August 16

Congratulations to New Firm: Redd
by
Mark VB Partridge
on Mon 16 Aug 2004 04:51 PM EDT
Charters Macdonald-Brown, Simon Chalkley and Sara Ashby have opened a new firm in London named Redd. These alumni of Gouldens and Jones Day will focus on intellectual property and technology related advice and litigation. Visit their site at www.reddlaw.co.uk
Congratulations! We wish you well. more »

Advice to a Young Attorney
by
Mark VB Partridge
on Mon 16 Aug 2004 03:20 PM EDT
Last week I had lunch with a young attorney with a local IP firm to discuss her career goals. We were paired through the AIPLA mentor program. I find it a pleasure to chat with attorneys at the start of their careers, when everything is possible.
During our lunch, she asked for my thoughts on the three things every young attorney needs to know to be a success in private practice.
The three keys to success? A provacative question. I've been practicing for over twenty-three years, and to repeat an old joke, I still don't have it right, that's why I'm ... more »

Hurricane Charley Takes Down Site
by
Mark VB Partridge
on Mon 16 Aug 2004 02:44 PM EDT
Hurricane Charley struck Orlando in the evening on Friday the 13th, taking the server for this site out of commission for several days. As you can see, we're back online Monday afternoon and glad to be.
Our condolences to the residents of Florida for losses more significant than the temporary inconvenience of a downed website. We're sorry for the suffering you face in Charley's wake. more »
Friday, August 13

Insurance Coverage for Trademark Infringement
by
Mark VB Partridge
on Fri 13 Aug 2004 04:39 PM EDT
After Houbigant sued Dana Perfumes for infringement of the HOUBIGANT trademark, Dana filed for bankruptcy. The parties settled the infringement dispute giving Houbigant the right to pursue indemnification under Dana's insurance policy. The lower court granted summary judgment upholding the carrier's denial of coverage. The Third Circuit reversed, holding that trademark infringement was covered as "Advertising Injury" under the Policy. Houbigant Inc. v. Federal Insurance Co., Case No. 03-1286 (July 6, 2004).
The case follows Frog, Switch & Mfg. v. Travelers Ins. Co., 193 F.3d 742 (3d. Cir. 1999), in departing from the pro carrier decision Advance Watch Co. v. ... more »
Thursday, August 12

Mexico.com Claim Leads to Finding of Reverse Domain Name Hijacking
by
Mark VB Partridge
on Thu 12 Aug 2004 10:37 AM EDT
The Mexico Tourism Board lost its bid to obtain the www.Mexico.com domain name and is branded a reverse domain name hijacker in an ICANN UDRP proceeding. Consejo de Promoción Turística de México, S.A. de C.V. v. Latin America Telecom Inc., Case No. D2004-0242 (WIPO July 19, 2004).
The Panel (Alan Limbury, Manuel Moreno-Torres, and David Sorkin) finds no bad faith by the registrant, stating:
"Even assuming that the word MEXICO was being used as a trademark by Complainant’s predecessor, the Tourism Ministry of Mexico, it is inconceivable to the Panel that Respondent selected the domain name <mexico.com> because ... more »
Tuesday, August 10

Falwell.com: More on Personal Names and the Internet
by
Mark VB Partridge
on Tue 10 Aug 2004 10:29 PM EDT
WVEC.COM reports that Judge Claude Hilton of the U.S. District Court in Virginia has ruled that Christopher Lamparello, a gay activist in New York, must stop using the domain name www.falwell.com due to confusion with the registered trademark JERRY FALWELL and the JERRY FALWELL MINISTRIES website.
Lamparello's site criticized Falwell's position on homosexuality and displayed a disclaimer. (The domain name has already been directed to Jerry Falwell's site).
Pleased with the result, Fallwell said: "one cannot infringe on the trademark of another person or company and pretend it is within their First Amendment rights."
Lamparello's attorney, Paul Levy of Public Citizen Litigation Group, said ... more »
Monday, August 9

Personal Names, Politics and Cybersquatting
by
Mark VB Partridge
on Mon 09 Aug 2004 09:57 PM EDT
Thinking about the www.kerryedwards.com auction reminds one of the uneasy relationship between personal names, politics and cybersquatting.
When reporters learned that the domain name was taken by Kerry Edwards, the Indiana bail bondsman, at least some headlines were quick to brand Mr. Edwards' conduct as cybersquatting. The Chicago Sun-Times, for example, ran the headline "Kerry Edwards is the Name, Cybersquatting is the Game." Mr. Edwards, of course, had registered his own name as a domain name long before Kerry picked Edwards as a running mate. The Indiana Kerry Edwards had a legitimate reason to do so and he is not properly labeled a ... more »

ICANN UDRP Complaint Denied Where Complainant Failed To Demonstrate Prior Rights in Mark
by
Mark VB Partridge
on Mon 09 Aug 2004 10:55 AM EDT
The Sat-Europa Group, a UK distributor of satellite television products, objected to use and registration of the domain names <sat-europa.com> and <sateuropa.com> by a Swiss registrant. Panelist Mark Partridge found that the Complainant did not prove bad faith use and registration because it had not demonstrated protectable rights prior to registration of the disputed domain names. Docker d/b/a Sat-Europa Group v. Saggiori, Case No. D2004-0301 (WIPO July 29, 2004).
This case is a reminder to Complainants relying on common law trademark rights. The failure to submit evidence demonstrating prior rights in the mark at issue may make it difficult, ... more »
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Mark VB Partridge
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CONTACT INFORMATION
Mark V.B. Partridge
Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
311 S. Wacker Drive Suite 5000
Chicago, Illinois 60606
312-554-8000
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