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GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms.

$24.95 hard cover; $14.95 paperback
ISBN: 0-595-65957-8

"This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around."

Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law
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"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles."

Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA
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Wednesday, July 28

DaVinci Code Author Dan Brown on Trademark Law

by Mark VB Partridge on Wed 28 Jul 2004 02:29 PM EDT

Professor David Becker, a protagonist in Dan Brown's novel Digital Fortress, lectures a punk on trademark law at a bar in Spain (Chapter 55):

"Catchy name. Make that up yourself?"

"Damn Straight," he said proudly. "I'm gonna patent it."

Becker scowled. "You mean trademark it?"

The kid looked confused.

"You'd need a trademark for a name," Becker said. "Not a patent."

"Whatever!" the punk screamed in frustration.

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Google's Trademark Problems

by Mark VB Partridge on Wed 28 Jul 2004 10:43 AM EDT

As Google approaches what is touted as one of the largest IPOs ever, it faces a series of uncertainties about its trademark rights and practices. These include litigation over Google's keyword advertising practices, its failed ICANN UDRP case against FROOGLES, and now a challenges to its very name from a company with prior rights in GOOGLES. Does all this affect investors or the IPO value?

See new story on GOOGLES here; our previous entry on FROOGLES here; and our firm newsletter on keyword advertising here. More on the Google IPO here.