Keystone Publishing Inc., alleging common law trademark rights in UtahWeddings.Com, sought transfer of the domain name www.utahwedding.com owned by a competitor for wedding services in the Salt Lake area.

Although the Complainant's name had been in use since 2001, the Panel found that it lacked common law rights, stating:

In selecting the quintessentially descriptive name UtahWeddings.com for its wedding business in the State of Utah, the Complainant apparently was more interested in attracting Internet traffic than in coming up with a distinctive name. Thus, while the Complainant has a descriptive mark that attracts a large volume of casual search engine ...   more »