The National Law Journal for Monday, November 22, 2004, features an interesting editorial by Zick Rubin, entitled "Who Owns English?", regarding Entrepreneur Magazine's efforts to enforce its trademark rights in ENTREPRENEUR.
The magazine won a $1.4 million judgment against ENTREPRENEUR ILLUSTRATED earlier this year and allegedly used heavy-handed tactics to obtain the domain name www.entrepreneur.com.
Rubin's editorial puts these events in context of the actual facts applied to the underlying trademark law principles (once explained, the results are not as surprising), concluding:
"The bottom line is that while diligently protecting one's trademark is good business, being a trademark bully can be self-defeating."
The article is available here but requires subscription.
