House of Vacuums, an independent vacuum cleaner dealer sells and repairs KIRBY vacuum cleaners and featured the brand in Yellow Pages advertisements. Scott Fetzer Co., the brand owner, sued.
The Fifth Circuit found no infringement due in part to the failure of the plaintiff's flawed survey evidence. Scott Fetzer Co. v. House of Vacuums Inc., Case No. 03-51118 (5th Cir., August 12, 04).
According to the case, a dealer is entitled to advertise that it sells or repairs a particular brand without creating a deceptive impression that its services are endorsed by the manufacturer.