Trademarks, Copyright and the Internet, by Mark V.B. Partridge, Partner, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP, Chicago, Illinois

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Guiding Rights
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GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms.

$24.95 hard cover; $14.95 paperback
ISBN: 0-595-65957-8

"This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around."

Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law

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"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles."

Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA

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View Article  . . . Or Maybe Not. SDNY Rejects Keyword Trademark Infringement Claim

Merck has lost a trademark infringement claim against Canadian pharmacies who purchased keywords to trigger sponsored links.  Merck & Co. v. Mediplan Health Consulting, 2006 WL 800756 (SDNY Mar. 30, 2006).

Read more in this article on Eric Goldman's blog and this article on Cnet News.com.

 

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View Article  Purchasing Competitor's Name As Keyword May Infringe

An online realty agency, TheMLSonline.com, purchased keywords matching the name of a competitor from Google and Yahoo.  Last week, the District Court for Minnesota issued a decision allowing the case to proceed to trial on Edina Realty's claim of trademark infringement.  This may be the first case to reach trial on the keyword issue.  See Edina Realty, Inc. v. TheMLSonline.com, 2006 WL 737064 (D. Minn. Mar. 20, 2006).

For more, see Eric Goldman's excellent report on his Technology & Marketing Law Blog, and this article at Cnet News.com.

 

 

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View Article  Internet Advertising Update: Google and Geico Settle
This is one of the hot topics in trademark law, with cases coming out on both sides of the issue. Here are some legal articles, cases and other materials providing background and commentary on the issue. I will update this from time as additional relevant materials come to my attention and welcome your contributions.
 
New Update Available Here
 
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View Article  Keyword References from Eric Goldman
Thanks to Eric Goldman from Marquette University Law School (http://blog.ericgoldman.org), who sends these references:
This email suggests a few resources that you might consider for http://guidingrights.blogcollective.com/blog/_archives/2004/9/3/135068.html
 
 
Some articles that you might include
 
 
FWIW, I've blogged on several keyword cases.  Most recently, I critiqued the 1800 Contacts case.  http://blog.ericgoldman.org/archives/2005/06/important_2d_ci.htm
 
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View Article  Google Loses Motion in American Blind

A California federal court allows American Blind's case against Google's search terms proceed to trial.

Story reported here.

 

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Mark VB Partridge
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CONTACT INFORMATION

Mark V.B. Partridge
Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
311 S. Wacker Drive Suite 5000
Chicago, Illinois 60606

312-554-8000

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