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Guiding Rights
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GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms.
$24.95 hard cover; $14.95 paperback ISBN: 0-595-65957-8
"This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around."
Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law
ORDER BOOK HERE
"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles."
Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA
ORDER BOOK HERE
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Monday, April 3

. . . Or Maybe Not. SDNY Rejects Keyword Trademark Infringement Claim
by
Mark VB Partridge
on Mon 03 Apr 2006 09:00 AM CDT
Merck has lost a trademark infringement claim against Canadian pharmacies who purchased keywords to trigger sponsored links. Merck & Co. v. Mediplan Health Consulting, 2006 WL 800756 (SDNY Mar. 30, 2006).
Read more in this article on Eric Goldman's blog and this article on Cnet News.com.
more »
Monday, March 27

"The Seasoned Woman" Claims Infringement
by
Mark VB Partridge
on Mon 27 Mar 2006 09:00 AM CST
Dr. Theda Palmer has used the name "The Seasoned Woman" in connection with workshops, seminars, focus groups, and collateral products since at least 1995, and owns two federal trademark registrations relating to the mark.
More recently, Gail Sheehy has published a book entitled "Sex and the Seasoned Woman." A Google search reveals that her use now dominates search results for the phrase "The Seasoned Woman."
US Newswire reports that Dr. Palmer has sued for trademark infringement. Story here. more »
Tuesday, October 25

Foley Sues Foley
by
Mark VB Partridge
on Tue 25 Oct 2005 09:32 AM EST
Boston law firm Foley Hoag objects to Foley & Lardner's use of
FOLEY. When lawyers disagree, they sue. Story by Sacha
Pfeiffer from the Boston Globe available here. more »
Thursday, September 22

More on Jack Radio: Suing When We Want
by
Mark VB Partridge
on Thu 22 Sep 2005 08:23 PM EST
SparkNet claims rights in Jack and the slogan "playing what we want," but was not successful pursuing its claim recently in Illinois, according to this article:
Not everyone sees things SparkNet's way. Earlier this month, a magistrate judge in U.S. District Court for Northern Illinois ruled in favor of Bonneville International Corp. in a trademark infringement case SparkNet filed. The judge ruled that Bonneville's use of the slogans "whatever we feel like" and "whatever we want" didn't constitute infringement, adding, "This battle is better fought in the marketplace than in the court. ... If every radio station that adopts a slogan ... more »
Thursday, September 8

Internet Advertising Update: Google and Geico Settle
by
Mark VB Partridge
on Thu 08 Sep 2005 03:18 PM EDT
This is one of the hot topics in trademark law, with cases coming out on both sides of the issue. Here are some legal articles, cases and other materials providing background and commentary on the issue. I will update this from time as additional relevant materials come to my attention and welcome your contributions.
New Update Available Here
more »
Friday, August 26

Radio Stations Battle Over Jack FM Slogans
by
Mark VB Partridge
on Fri 26 Aug 2005 09:00 AM EST
A number of law suits have been filed involving the radio slogans used by Jack FM:
"playing what we want."
"playing whatever we want."
"playing whatever the hell we want."
Read more here and here and here more »
Friday, August 12

Addition of House Mark May Avoid Confusion
by
Mark VB Partridge
on Fri 12 Aug 2005 09:00 AM EST
A well-established line of cases holds that the addition of another's name to a mark does not preclude a finding of infringement. Following this view, it is likely that the owner of the mark AUDITOR for pens would have a successful claim against JOHNSON AUDITOR for pens.
A recent TTAB decision, however, shows that this general rule is not always persuasive. In Knight Textile Corp. v. Jones Investment Co., 75 U.S.P.Q.2d 1313 (TTAB 6/21/05), the Board ruled that NORTON McNAUGHTON ESSENTIALS was sufficiently distinguishable from prior use and registration of ESSENTIALS for similar goods that confusion was not likely.
Reconciling ... more »
Wednesday, July 6

Chicago-area Firm Pays $3 Million to Settle Trademark Dispute Involving University Logos
by
Mark VB Partridge
on Wed 06 Jul 2005 09:49 AM EST
American Family Products has agreed to pay $1.15 million in criminal fines and $1.74 million in civil penalties for illegal use of logos from nearly 60 Universities. Story here. more »
Wednesday, June 8

The KP Permanent Make-Up Aftermath
by
Mark VB Partridge
on Wed 08 Jun 2005 10:19 AM EST
After the Supreme Court vacated and remanded its prior decision, the Ninth Circuit again reversed the lower court's grant of summary judgment in KP Permanent Make-Up, Inc. v. Lasting Impressions I, Inc. on May 19, 2005.
The Ninth Circuit decision is available here.
more »
Saturday, May 7

Ninth Circuit Affirms Dismissal of Gray Market Case Involving Canadian Circuit Breakers
by
Mark VB Partridge
on Sat 07 May 2005 12:29 PM EST
New gray market decision issued on April 25, 2005, in American Circuit Breaker Corp v. Oregon Breakers Inc.
Story reported here. more »
Saturday, January 22

1-800-SKI VAIL does not infringe VAIL trademark: UPDATE
by
Mark VB Partridge
on Sat 22 Jan 2005 04:25 PM EST
The Coloradan reports that a federal court in Denver ruled that Vail Associates could not use its registered trademark VAIL to prevent former Fort Collins resident Eric Hanson from using his trademark 1-800-SKI VAIL. Article available here. more »
Tuesday, December 14

Second Circuit: Dilution Made Easier For Narrow Class of Cases
by
Mark VB Partridge
on Tue 14 Dec 2004 06:33 PM EST
All students of trademark law are aware that the Supreme Court in Mosley v. V. Secret Catalogue, Inc., 537 U.S. 418 (2003), interpreted the Federal Trademark Dilution Act to require "actual dilution" as an essential element of a federal dilution claim.
But how do you prove actual dilution?
The Supreme Court's enigmatic answer:
"direct evidence of dilution such as surveys will not be necessary if actual dilution can reliably be proved through circumstantial evidence--the obvious case is one where the junior and senior marks are identical."
The Second Circuit has now joined a number of district courts in holding that ... more »
Wednesday, December 8

Supreme Court Issues Decision on Trademark Fair Use
by
Mark VB Partridge
on Wed 08 Dec 2004 02:05 PM EST
The Supreme Court's decison by Justice Souter was issued today in the fair use dispute KP Permanent Mark-Up, Inc. v. Lasting Impression I, Inc.
Justice Souter writes:
The question here is whether a party raising the statutory affirmative defense of fair use to a claim of trademark infringement, 15 U. S. C. §1115(b)(4), has a burden to negate any likelihood that the practice complained of will confuse consumers about the origin of the goods or services affected. We hold it does not.
The decision is attached. more »
1 Attachments
Tuesday, November 30

Fair Use of "Half Price Books" Denied
by
Mark VB Partridge
on Tue 30 Nov 2004 11:11 AM EST
When Barnes and Noble used the phrase "Half Price Books" to promote online book sales, its competitor, halfpricebooks.com, sued for trademark infringement and dilution.
The plaintiff lost its motion for preliminary injunction, but has now escaped adverse summary judgment, with the district court ruling that the case could proceed to trial, reports News.com.
Rejecting Barnes and Noble's summary judgment claim based on fair use, the court states:
"While BN.com's name is displayed on each and every page [of its Web site], a reasonable jury may find that the usage of 'Half-Price Books' on the webpage is sufficiently prominent to ... more »
Saturday, October 23

Acquisition of Domain Name Without Goodwill Does Not Establish Prior Rights
by
Mark VB Partridge
on Sat 23 Oct 2004 02:55 PM EST
The prohibition against the assignment of trademarks without goodwill is alive and well in this recent decision by the Judge St. Eve of the Nothern District of Illinois. Pure Imagination Inc. v. Pure Imagination Studios Inc., Civil Action No. -03 0 6070 (N.D.Ill. Sept. 30, 2004).
Students of trademark law will appreciate the continued application of that classroom favorite, Pepsico, Inc. v. Grapette Co., 416 F.2d 285 (8th Cir. 1968).
The Pure Imagination case stands for these key points:
1. Mere registration of a domain name creates no rights or goodwill (although use of a domain name as a trade ... more »
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Mark VB Partridge
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CONTACT INFORMATION
Mark V.B. Partridge
Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
311 S. Wacker Drive Suite 5000
Chicago, Illinois 60606
312-554-8000
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