Guiding Rights Blog :: Trademark Attorney's Tool-Kit

More Info at Our Main Site

www.GuidingRights.com

Guiding Rights
Placing a graphic on your page
ORDER BOOK HERE
GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms.

$24.95 hard cover; $14.95 paperback
ISBN: 0-595-65957-8

"This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around."

Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law
ORDER BOOK HERE
"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles."

Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA
ORDER BOOK HERE

Login

User name:
Password:

Remember me

Create an Account

Why Create A Reader Account?

Main Page » Trademark Attorney's Tool-Kit

Monday, January 24

Trademark Transactions Course Begins New Semester

by Mark VB Partridge on Mon 24 Jan 2005 07:29 PM EST

My Trademark Transactions LLM course started a new semester a John Marshall Law School in Chicago tonight.

In our introduction, we discussed three guiding principles for taking the role of trademark counsel to a higher level. These principles no doubt apply to any business lawyer.

1. Understand the business model. Trademark lawyers need to do this to provide meaningful opinions.

2. Find ways to increase value. Trademark lawyers have may opportunties to guide the company to select and build strong brands.

3. Find ways to improve the bottom line. What strategies to you have to help reduce expense? What can you ... more »

Leave Comment | Permanent Link