Small businesses also need to clear tradenames to avoid conflict, as illustrated by this report on a dispute between dental offices using the names GENTLE PLUS DENTAL and GENTLE DENTAL.
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More Info at Our Main Site Guiding Rights 
GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms. $24.95 hard cover; $14.95 paperback "This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around." Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law ORDER BOOK HERE"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles." Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA ORDER BOOK HERELogin
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Monday, August 14
Gentle Dental Settlement Shows Importance of Tradename Clearance
by
Mark VB Partridge
on Mon 14 Aug 2006 10:51 AM CDT
Saturday, July 30
Reconsidering Madrid Protocol Trademark Applications
by
Mark VB Partridge
on Sat 30 Jul 2005 01:00 AM EST
The Madrid Protocol, adopted in the U.S. in 2003, is intended to facilitate filing for foreign trademark registration by allowing one application to be extended to 77 member countries, including the major market countries of China, Germany, Japan, U.K. and U.S. Despite this benefit, it has not been widely used by U.S. companies, for reasons explained in a recent article entitled "Missing the Mark" in the July 2005 issue of IP Law & Business. The article explains that a key reason many companies favor individual national applications over Madrid filings is the ability to cover a broader scope of goods ... more » Monday, January 24
Trademark Transactions Course Begins New Semester
by
Mark VB Partridge
on Mon 24 Jan 2005 07:29 PM EST
My Trademark Transactions LLM course started a new semester a John Marshall Law School in Chicago tonight. In our introduction, we discussed three guiding principles for taking the role of trademark counsel to a higher level. These principles no doubt apply to any business lawyer. 1. Understand the business model. Trademark lawyers need to do this to provide meaningful opinions. 2. Find ways to increase value. Trademark lawyers have may opportunties to guide the company to select and build strong brands. 3. Find ways to improve the bottom line. What strategies to you have to help reduce expense? What can you ... more » |
 Mark VB Partridge 
CONTACT INFORMATION Mark V.B. Partridge
Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
311 S. Wacker Drive Suite 5000
Chicago, Illinois 60606
312-554-8000
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