"What's in a name?" Shakespeare's Juliet famously asked. Apparently not much, for she said, "a rose by any other name would smell as sweet."
In our Internet age, I think the answer is different. Names, particularly Internet domain names, have become indispensable. Without its name, an Internet business no longer exists.
A decade ago, however, many major businesses seemed clueless about domain names and the Internet.
In 1994, a Newsday reporter named Joshua Quittner called McDonalds to ask about domain names. Remarkably, McDonalds.com was not registered at the time, and he wondered why. The PR group knew ... more »
