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Guiding Rights
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GUIDING RIGHTS: Trademarks, Copyright and the Internet, by Mark V.B. Partridge, explains the trademark and copyright principles guiding rights on the Internet in clear and accessible terms.
$24.95 hard cover; $14.95 paperback ISBN: 0-595-65957-8
"This collection of short articles on a wide range of issues of copyright and trademark law, by one of the nation's most prominent trademark lawyers, manages to convey the nuance of the subject in language that is clear and immensely readable. This is a hugely versatile book. For scholars, the book contains valuable insights; law students will come to rely on it to explain difficult concepts in easy-to-understand terms; and practioners will be scanning it for help with some of the knottiest problems around."
Graeme Dinwoodie, Professor, Associate Dean and Director of the Program in Intellectual Property Law, Chicago-Kent, College of Law
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"Guiding Rights is a unique presentation of information covering key concepts relating to the protection, enforcement and licensing of trademarks and copyrights. Mr. Partridge presents a well organized compilation of lessons that provide practical insight for understanding and handling many trademark and copyright issues that arise for companies in everyday life. Also the book discusses in a concise and effective manner the effect of significant cases from both the distant and recent past which helped shape important trademark and copyright principles."
Harrie Samaras, Attorney, Chair, Committee on Intellectual Property Organizations, AIPLA
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Monday, July 3

Sarbanes-Oxley and IP: What Your CEO Must Know
by
Mark VB Partridge
on Mon 03 Jul 2006 09:00 AM CDT
CONTINUED . . .
We've explored for several weeks the relationship between Sarbanes-Oxley compliance and intellectual property management. There is emerging recognition that SOX imposes new corporate obligations relating to intellectual property.
While Sarbanes-Oxley compliance is largely the domain of accountants and auditors, IP counsel can and should play a meaningful role. Under Sarbanes-Oxley, auditors are prohibited from providing legal opinions relating to the assets they audit, yet informed legal opinions are necessary for identifying, evaluating and maintaining IP assets and for insuring that management fulfills its obligations with respect to IP.
What your CEO needs to know ... more »
Monday, June 26

Sarbanes-Oxley and IP: Economic Impact
by
Mark VB Partridge
on Mon 26 Jun 2006 09:00 AM CDT
Continued . . .
Economic Impact of Compliance
Compliance with Sarbanes-Oxley is expensive. The initial SEC estimate was $91,000 per company. This has been shown to be woefully low. A survey by CRA International disclosed that smaller companies ($75 to $700 million in market cap) faced average second-year SOX compliance costs of $860,000, down 31% from year one. Companies over $700 million faced year two compliance costs on average of $4.8 million, down 44%.
Strong criticism and call for reform and repeal has arisen claiming disaster. Compliance is wasteful and too expensive. ... more »
Monday, June 19

Sarbanes-Oxley and IP: Best Practices for Compliance
by
Mark VB Partridge
on Mon 19 Jun 2006 09:00 AM CDT
CONTINUED . . .
IP Compliance Obligations under Sarbanes-Oxley
Intellectual property compliance obligations arise in at least these ways under Sarbanes-Oxley. First, the lesson of the intellectual asset management movement is that intellectual property is a material asset of most businesses. Therefore, it should follow that a CEO and CFO responsible for certifying the financial condition of a company must insure that there are systems in place to manage IP assets and to bring material changes to the attention of management.
Second, the consequence of the GAAP changes by FASB regarding goodwill and intangible assets is that financial ... more »
Monday, June 12

Sabranes-Oxley and IP: Three Trends Creating IP Obligations
by
Mark VB Partridge
on Mon 12 Jun 2006 09:00 AM CDT
CONTINUED . . .
Three Trends Converge to Create IP Oversight Obligations
Sarbanes-Oxley rises as a phoenix from the ashes of Enron. Yet, the application of the Act to intellectual property has origins predating the Enron scandal and can now be attributed to the convergence of three related trends.
1. The Intellectual Asset Movement
Intellectual property must be recognized as a major corporate asset. Beginning in the early 90's, there was growing recognition that financial reports dramatically under reported the large portion of total corporate value represented by intellectual assets. The gap can be seen ... more »
Monday, June 5

Sarbanes-Oxley and IP: Growing Recognition that Sox Creates IP Obligations
by
Mark VB Partridge
on Mon 05 Jun 2006 09:00 AM CDT
I made a presentation last month at the John Marshall Law School 50th Annual Conference on Developments in Intellectual Property entitled "Sarbanes-Oxley: What Your CEO Must Know Now about IP." Here's a reprise of my comments.
Sarbanes-Oxley
What Your CEO Must Know Now about IP
On July 30, 2002, during a signing ceremony not long after the initial Enron revelations, President Bush stated, "[m]y administration pressed for greater corporate integrity. And today I sign the most far reaching reforms of American business practices since the time of Franklin Delano Roosevelt." Thus Sarbanes-Oxley became the law of the land. ... more »
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Mark VB Partridge
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CONTACT INFORMATION
Mark V.B. Partridge
Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP
311 S. Wacker Drive Suite 5000
Chicago, Illinois 60606
312-554-8000
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